Privacy Policy

This Privacy Policy outlines how personal information is collected, utilized, and shared when you visit or make purchases on backpackbazaar.co.uk (“the Site”).

Information We Collect

Upon visiting the Site, certain details about your device are automatically collected, such as your web browser, IP address, time zone, and some cookies stored on your device. Additionally, as you browse the Site, we gather data on individual web pages or products viewed, referral websites or search terms that brought you to the Site, and how you interact with the Site. This data is known as “Device Information.”

We collect Device Information through technologies such as:

  • Cookies: These are small data files placed on your device, often containing a unique, anonymous identifier. For more information on cookies and their management, visit http://www.allaboutcookies.org.
  • Log Files: These track activities on the Site and gather details like your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
  • Web Beacons, Tags, and Pixels: These electronic files collect data on how you navigate the Site.

Additionally, when making or attempting a purchase on the Site, we collect certain details, including your name, billing and shipping address, payment information (such as credit card numbers), email address, and phone number. This data is referred to as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we refer to both Device Information and Order Information.

How We Use Your Personal Information

The Order Information we collect is generally used to process orders placed through the Site, including handling payment processing, shipping arrangements, and providing invoices or order confirmations. Furthermore, we use this information to:

  • Communicate with you,
  • Screen orders for risk or potential fraud, and
  • If aligned with your preferences, provide information or marketing about our products or services.

We utilize the Device Information collected to help detect potential risks and fraud (primarily via IP address) and, more broadly, to improve and optimize our Site. This helps us analyze customer interactions with the Site and assess the success of our marketing initiatives.

Sharing Your Personal Information

We share your Personal Information with third parties as outlined above. For example, Shopify powers our online store—you can learn more about their data practices here: https://www.shopify.com/legal/privacy. Additionally, we use Google Analytics to gain insights into how our customers use the Site. Learn more about Google’s data use here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information as required to comply with legal and regulatory requirements, respond to lawful requests, or protect our rights.

Behavioral Advertising

As noted above, we use your Personal Information to provide targeted advertising or marketing communications that may interest you. Learn more about targeted advertising from the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Do Not Track

Please note that our data collection and usage practices are not altered when we receive a “Do Not Track” signal from your browser.

Your Rights

If you reside in Europe, you have the right to access, correct, update, or delete your personal information. To exercise this right, please contact us using the information below.

Additionally, for European residents, we process your information to fulfill any contracts we have with you (such as orders placed through the Site) or to pursue our legitimate business interests as outlined above. Note that your data may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When an order is placed through the Site, we retain Order Information for our records unless you request its deletion.

Changes

We may update this privacy policy periodically to reflect operational, legal, or regulatory changes or adjustments to our practices.

Contact Us

For questions regarding our privacy practices or if you’d like to make a complaint, please reach out via email.

Address:

Backpack Bazaar by HOPE E-COMMERCE ENTERPRISES PTY LTD

Level 18, 324 Queen Street, Brisbane City, QLD, 4000, Australia

ABN: 70 676 125 732

Phone number: +447878711727

Email: contact@backpackbazaar.co.uk